2019 Research Boundary Country Year in Review

Read the Summary Report Here: 2018-2019 Boundary Country Visitation Summary

Read the Full Report Here:Boundary 2019 Visitor Highlights

Spring Highlights

  • Throughout Spring 2018 the Boundary Country District saw an average of 13,300 Domestic Unique Visitation per month. During the same time period in 2019 the Boundary Country District saw an average of 10,500 Domestic Unique Visitation per month, a decrease of 21% season over season, year over year.
  • The decrease is consistent across all Provinces, with the exception of the Northwest Territories, up 100% and Saskatchewan, up 4% when comparing average monthly visitation in Spring 2018 and 2019.
  • Note: there was no ranking average seasonal visitation from Nunavut, New Brunswick, Prince Edward Island or Newfoundland in Spring 2018 or Spring 2019.
  • Throughout Spring 2018 the Boundary Country District saw an average of 2,300 International Unique Visitation per month. During the same time period in 2019 the Boundary District saw an average of 3,100 International Unique Visitation per month, an increase of 35% season over season, year over year.
  • The increase is consistent across the top countries, with the exception of Germany, down 41% and the United Kingdom, down 20% when comparing average monthly visitation in Spring 2018 and 2019.

Summer Highlights

  • Throughout Summer 2018 the Boundary Country District saw an average of 8,000 Domestic Unique Visitation per month. During the same time period in 2019 Boundary Country saw an average of 10,600 Domestic Unique Visitation per month, an increase of 33% season over season, year over year.
  • The increase is consistent across all Provinces when comparing average monthly visitation in Summer 2018 and 2019.
  • Note: there was no ranking average seasonal visitation from Nunavut, New Brunswick, Nova Scotia, Prince Edward Island or Newfoundland in Summer 2018 or Summer 2019.
  • Throughout Summer 2018 the Boundary Country District saw an average of 4,600 International Unique Visitation per month. During the same time period in 2019 the Boundary District saw an average of 2,000 International Unique Visitation per month, a decrease of 57% season over season, year over year.
  • The decrease is consistent in Mexico, and Australia, down 100% and 42% when comparing average monthly visitation in Summer 2018 and 2019.
  • Note: There was no ranking visitation from Mexican travellers in Summer 2019, resulting in a total decrease over Summer 2018.
  • Note: A 0% change in average unique visitation by season relates to a minimal increase or decrease in visitor volume.

Fall Highlights

  • Throughout Fall 2018 the Boundary Country District saw an average of 4,900 Domestic Unique Visitation per month. During the same time period in 2019 Boundary Country saw an average of 8,100 Domestic Unique Visitation per month, an increase of 64% season over season, year over year.
  • The increase is consistent across all Provinces, with the exception of Manitoba, down 55% when comparing average monthly visitation in Fall 2018 and 2019.
  • Note: there was no ranking average seasonal visitation from Nunavut, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland or the Northwest Territories in Fall 2018, resulting in a total increase for Fall 2019.
  • Throughout Fall 2018 Boundary Country saw an average of 1,400 International Unique Visitation per month. During the same time period in 2019 Boundary Country saw an average of 1,500 International Unique Visitation per month, an increase of 12% season over season, year over year.
  • The increase is consistent for the United States and the United Kingdom. Mexico and Germany decreased by 100% and Australia decreased by 33% when comparing average monthly visitation in Fall 2018 and 2019.
  • Note: There was no ranking visitation from Mexican or German travellers in Fall 2019, resulting in a total decrease. There was no ranking visitation from the United Kingdom in Fall 2018, resulting in a total increase.

Winter Highlights

  • Throughout Winter 2018 the Boundary Country District saw an average of 18,300 Domestic Unique Visitation per month. During the same time period in 2019 the Boundary District saw an average of 17,900 Domestic Unique Visitation per month, a decrease of 2% season over season, year over year.
  • The decrease is consistent for the following provinces: Saskatchewan, down 15%, BC, down 3%, Alberta and Manitoba down 1% when comparing average monthly visitation in Winter 2018 and 2019.
  • Note: there was no ranking average seasonal visitation from Nunavut, Prince Edward Island, Newfoundland, Northwest Territories or the Yukon in Winter 2018 or Winter 2019.
  • Throughout Winter 2018 the Boundary Country District saw an average of 5,800 International Unique Visitation per month. During the same time period in 2019 Boundary Country saw an average of 7,300 International Unique Visitation per month, an increase of 26% season over season, year over year.
  • The increase is consistent across the top 5 countries when comparing average monthly visitation in Winter 2018 and 2019.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

Learn more about the TOTA Research Program

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services

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