Analytics – August 2018 Web and Social

Throughout the month of August the Boundary Country website (boundarybc.com) saw a total of 6,783 sessions, down 25% over the previous period, and up 113% over the previous year.

There were 12,999 page views, down 24% over the previous period, up 126% over the previous year.

During July 2018, a campaign was run to drive targeted travellers to the Boundary Country Website in an effort to increase awareness surrounding the Region and its offerings. The decrease in Sessions and Page Views is reflective of no campaign/ additional budget being spent in August.

The Boundary Country Social Accounts (Facebook and Instagram) saw a combined total of 120,600 impressions during the month of August, down 57% and 6,085 engagements, an increase of 19% since the last period.

The accounts saw 222 fans gained, an increase of 4% bringing the current total to 5,330 fans. The Top Performing Facebook Post was a User-Generated Content image captured in Christina Lake.

The post reached over 5,000 people and received 634 engagements. The Top Performing Instagram Post was a UGC Image of Greenwood which received 116 engagements.

Read the Full Report: Boundary Country Analytics – August 2018

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