Boundary Country Year to Date Update – December 2019

Read the full report here: Boundary Country Monthly Overview – December Update

  • Total Visitation from Canadian travellers to the Boundary Country District increased by 9% in December 2019.
  • British Columbia, Alberta and Ontario are the top 3 Visitor Origin Locations.
    • BC visitation increased by 23% in December
    • Alberta visitation decreased by 14%
    • Ontario increased by 35% when comparing December 2018 to December 2019.
  • The Number of Domestic Overnight Stays increased by all time lengths in December 2019. Findings are consistent in BC.
  • Total Visitation from International travellers to the Boundary Country District decreased by 3% in December 2019.
  • The United States and Australia are the top 2 Visitor Origin Locations.
    • USA visitation increased by 5% in December
    • Australia visitation decreased by 34% when comparing December 2018 to December 2019.
  • The Number of International Overnight Stays decreased by all time lengths, with the exception of 1, 2 and 3 night stays (up 27%, 21% and 6% respectively) in December 2019. Findings are consistent in the USA.
  • Note: The Country of Australia experienced record breaking wildfires in 2019, peaking in December.
  • 2019 Year-to-Date trends: Year to Date = January- December 2019
    • Canadian Travellers – Visitation to the Boundary Country District is up 10% year to date (January-December 2019) compared to Jan-December 2018.
    • BC Travellers – Visitation to the Boundary Country District is up 12% year to date (January-December 2019) compared to Jan-December 2018.
    • International Travellers – Visitation to the Boundary Country District is up 23% year to date (January-December 2019) compared to Jan-December 2018.
    • USA Travellers – Visitation to the Boundary Country District is up 43% year to date (January-December 2019) compared to Jan-December 2018.

    Note: ALL counts exclude residents of the Thompson Okanagan Region.

  • Learn more about the TOTA Research Program here: https://news.totabc.org/2019/06/19/visitor-research-program-introduction/ 

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

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