Boundary Country Visitor Research Monthly Update – July 2019

 Boundary Country Monthly Highlights:

Read the full report here: Boundary Country Monthly Overview

  • Total Visitation from Canadian travellers to the Boundary Country District increased by 10% in July 2019.
  • British Columbia, Alberta and Ontario are the top 3 Visitor Origin Locations.
    • BC visitation increased by 0.3% in July
    • Alberta visitation increased by 22%
    • Ontario increased by 31% when comparing July 2018 to July 2019.
  • The Number of Domestic Overnight Stays increased by all time lengths with the exception of 14+ Night Stays, down 4%.
  • 2, 4-7 and 14+ Night Stays from BC travellers decreased in July 2019 by 16%, 5% and 14% respectively.
  • Alberta 8-14 Night Stays decreased by 13% in July 2019.

Total Visitation from International travellers to the Boundary Country District increased by 30% in July 2019.

  • The United States was the only Country whose visitation to the Boundary Country District ranked in July 2018 and 2019.
    • Visitation from the United States increased by 41% when comparing July 2018 to July 2019.
  • The Number of International Overnight Stays increased by all time lengths in July 2019. Findings are consistent in the USA.
  • There were no ranking Overnight Stays in July 2018 or 2019 from Australian Travellers to the Boundary Country District.

2019 Year-to-Date trends:

Year to Date = January- July 2019

  • Canadian Travellers – Visitation to the Boundary Country District is down 6% year to date (January-July 2019) compared to Jan-July 2018.
  • BC Travellers – Visitation to the Boundary Country District is down 9% year to date (January-July 2019) compared to Jan-July 2018.
  • International Travellers – Visitation to the Boundary Country District is up 27% year to date (January-July 2019) compared to Jan-July 2018.
  • USA Travellers – Visitation to the Boundary Country District is up 59% year to date (January-July 2019) compared to Jan-July 2018.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

For more information about 2018 Year-In-Review or the Research Program review our Research Program Overview.

https://news.totabc.org/2019/06/19/visitor-research/

Sources: TELUS InsightsEnvironics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    • telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

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