Boundary Country Visitor Research Monthly Update – October 2019

Read the full report here: Boundary Country Monthly Overview – October 2019

  • Total Visitation from Canadian travellers to the Boundary Country District increased by 109% in October 2019.
  • British Columbia, Alberta and Ontario are the top 3 Visitor Origin Locations.
    • BC visitation increased by 106% in October
    • Alberta visitation increased by 142%
    • Ontario increased by 144% when comparing October 2018 to October 2019.
  • The Number of Domestic Overnight Stays increased by all time lengths in October 2019. Findings are consistent in the top two locations (BC and Alberta).
  • Total Visitation from International travellers to the Boundary Country District increased by 11% in October 2019.
  • The United States and Australia are the top 2 Visitor Origin Locations.
      • USA visitation increased by 13% in October
      • Australia visitation decreased by 100% when comparing October 2018 to October 2019. (Note there was no ranking visitation from. Australian travellers in October 2019, resulting in a decrease compared to October 2018).
    • The Number of International Overnight Stays increased by all time lengths in October 2019. Findings are consistent in the USA.
    • There were no ranking Overnight Stays in October 2018 or 2019 from Australian Travellers to the Boundary Country District.

     

  • 2019 Year-to-Date trends:

    Year to Date = January- October 2019

    • Canadian Travellers – Visitation to the Boundary Country District is up 4% year to date (January-October 2019) compared to Jan-October 2018.
    • BC Travellers – Visitation to the Boundary Country District is up 4% year to date (January-October 2019) compared to Jan-October 2018.
    • International Travellers – Visitation to the Boundary Country District is up 27% year to date (January-October 2019) compared to Jan-October 2018.
    • USA Travellers – Visitation to the Boundary Country District is up 52% year to date (January-October 2019) compared to Jan-October 2018.

    Note: ALL counts exclude residents of the Thompson Okanagan Region.

    For more information about 2018 Year-In-Review or the Research Program review our Research Program Overview.

    https://news.totabc.org/2019/06/19/visitor-research/

    Sources: TELUS InsightsEnvironics Analytics

    TELUS Insights

    Data and Privacy 

    TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

    • De-Identification of data meaning it cannot be traced back to an individual.
    • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
    • Data extrapolation to be representative of the total Canadian Population.
    • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

    TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

    • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
    • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
    • For further information, please visit:
      • telus.com/insights
      • Or Email: telusinsights@telus.com

    For more Information on Research or Fees for Services Contact:

    Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
    sts@totabc.com
    778-721-5448

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