2018 Research Boundary Country Year in Review

Read the Full Report Here: Boundary District 2018 Visitor Highlights Summary

Highlights

British Columbia

• The Peak season for average monthly BC visitation in 2018 is Winter, followed by Spring, Summer and Fall.
• The Top City by Visitor Origin differs by season. Castlegar ranked first in Summer and Fall, followed by Vancouver in Winter and Nelson in Spring.
• Rejuvenators from Nelson and Castlegar are the top EQ Type in Spring, Summer and Fall.
• Cultural Explorers from Vancouver are the dominant EQ Type in Winter, followed by Rejuvenators in Nelson, Rossland and Castlegar and Authentic Experiencers in Langley and Surrey.

Alberta

• The Peak season for average monthly Alberta visitation in 2018 is Winter, followed by Spring and Summer. There was limited visitation during Fall.
• The Top City by Visitor Origin differs by season. The La Crete Area ranked first in Summer and Fall, followed by Calgary in Winter and Fort Mcmurray in Spring.
• No Hassle Travellers from Fort Mcmurray and the La Crete Area are the top EQ Type in Spring, Summer and Fall.
• Authentic Experiencers from Calgary are the dominant EQ Type in Winter and the second largest market in Spring.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

Learn more about the TOTA Research Program

Sources: TELUS Insights, Environics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

• De-Identification of data meaning it cannot be traced back to an individual.
• Aggregation of data into large data pools ensuring privacy is fully protected at all times.
• Data extrapolation to be representative of the total Canadian Population.
• By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

• All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
• It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
• For further information, please visit:
  • telus.com/insights
  • Or Email: telusinsights@telus.com

For more Information on Research or Fees for Services Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services
sts@totabc.com
778-721-5448

https://www.totabc.org/symphony-tourism-services