Analytics – April 2017 Web and Social - Boundary Country - Industry News

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Analytics – April 2017 Web and Social

Boundary Country’s spring campaign continued into April, with advertising on Facebook and Instagram driving traffic to The website saw 5,568 sessions during the month of April, up 41.8% over the previous period, and 10,724 pageviews, up 36.1%.

The social accounts (Facebook, Twitter, Instagram) saw a combined 293 fans gained, an increase of 14.2% to the total fanbase. There were 440,196 impressions, 3,599 engagements, and 3,050 link clicks. The increase seen here is a direct result of the ad delivery throughout the Spring campaign, and subsequent actions taken by users.

The Top Performing Facebook Post was a photo of a trestle over the Kettle River, with 8,868 reached and 374 reactions. The Top Performing Tweet was User-Generated Content (UGC) with 142 impressions, and the Top Performing Instagram Post was UGC of Christina Lake with a total of 33 engagements.

Review the full report Boundary Country Analytics Report – April 2017

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