Boundary Country’s spring campaign continued into April, with advertising on Facebook and Instagram driving traffic to boundarybc.com. The website saw 5,568 sessions during the month of April, up 41.8% over the previous period, and 10,724 pageviews, up 36.1%.
The social accounts (Facebook, Twitter, Instagram) saw a combined 293 fans gained, an increase of 14.2% to the total fanbase. There were 440,196 impressions, 3,599 engagements, and 3,050 link clicks. The increase seen here is a direct result of the ad delivery throughout the Spring campaign, and subsequent actions taken by users.
The Top Performing Facebook Post was a photo of a trestle over the Kettle River, with 8,868 reached and 374 reactions. The Top Performing Tweet was User-Generated Content (UGC) with 142 impressions, and the Top Performing Instagram Post was UGC of Christina Lake with a total of 33 engagements.
Review the full report Boundary Country Analytics Report – April 2017