Analytics – April 2018 Web and Social
Throughout the month of March the Boundary Country website (boundarybc.com) saw a total of 3,474 sessions, down 54% over the previous period, and down 38% over the previous year.
There were 5,565 page views, down 51% over the previous period, down 48% over the previous year. During April 2017 and March 2018, campaigns were run to encourage traffic to the Boundary Country Website in an effort to create awareness surrounding the Region and its offerings.
The decrease in sessions and page views during April and year over year, is due to the end of the Spring Campaigns and social budget no longer being applied at such a high amount.
The Boundary Country Social Accounts (Facebook and Instagram) saw a combined total of 146,210 impressions during the month of April, down 77% and 3,521 engagements, a decrease of 36% since the last period.
Note: Social impressions and engagement is lower in April due to a campaign with social spend running throughout the previous period (March).
The accounts saw 185 fans gained, an increase of 4% bringing the current total to 4,574 fans. The Top Performing Facebook Post was a User-Generated Content image captured at Christina Lake.
The post reached over 6,000 people and received 584 engagements. The Top Performing Instagram Post was a UGC Image of Grand Forks which received 93 engagements.