Analytics – January 2018 Web and Social

The Boundary Country website saw a total of 1,513 sessions throughout the month, up 30.4% over the previous period, and up 47.9% over the previous year.

There were 3,047 page views, up 35.3% over the previous period, and up 28.29% over the previous year. The increase seen over the previous period are reflective of seasonality, and the trend historically has seen sessions significantly reduce after the summer but now moving towards warmer seasons we should see an increase. We are seeing a large growth from last year.

The social accounts for Boundary Country (Facebook and Instagram) saw a combined total of 58,014 impressions, down 50% and 2,807 engagements, down 15% since December. These decreases were due to allocating more budget to website traffic rather than social engagement.

The accounts saw 80 fans gained, an increase of 2.1% bringing the current total to 3,819. The Top Performing Facebook Post was User-Generated Content captured above Grand Forks. It reached 8,221 people organically and received 428 engagements. The Top Performing Instagram Post was the same photo as Instagram and received 75 engagements.

Review the full report: Boundary Country Analytics – January 2018