Analytics – March 2018 Web and Social

Throughout the month of March the Boundary Country website (boundarybc.com) saw a total of 7,831 sessions, up 296% over the previous period, and up 97% over the previous year.

There were 11,693 page views, up 179% over the previous period, up 47% over the previous year.

During March 2017, a campaign was run to encourage traffic to the Boundary Country Website in an effort to create awareness surrounding the Region and its offerings. The increase in sessions and page views this year, is reflected in the 2017 key learnings being applied to the 2018 campaign – targeting the top preforming markets and the top preforming EQ Target Group.

The Boundary Country Social Accounts (Facebook and Instagram) saw a combined total of 643,559 impressions during the month of March, up 801% and 5,725 engagements, an increase of 57% since the last period.

The accounts saw 476 fans gained, an increase of 13% bringing the current total to 4,387 fans. The Top Performing Facebook Post was a User-Generated Content image captured at Christina Lake.

The post reached over 9,000 people and received 533 engagements. The Top Performing Instagram Post was the same UGC Image and received 73 engagements.

Read the Full Report: Boundary Country Analytics – March 2018