Analytics – May 2017 Web and Social

Boundary Country’s spring campaign concluded in April, with advertising on Facebook and Instagram driving traffic to boundarybc.com. As a result website traffic and social impressions are down this month which is expected. The website saw 2,155 sessions during the month of May, down 62.8% over the previous period, and 5,726 pageviews, down 48%.

The social accounts (Facebook, Twitter, Instagram) saw a combined 377 fans gained, an increase of 16.1% to the total fanbase. There were 202,632 impressions, 3,734 engagements, and 1,792 link clicks.

The Top Performing Facebook Post was an article about Boundary Country featured on The Great Canadian Bucketlist. It reached 20,820 people with 559 engagements. The Top Performing Tweet was User-Generated Content (UGC) with 164 impressions and 15 engagements, and the Top Performing Instagram Post was UGCwith a total of 52 engagements.

Review the full report Boundary Country Analytics – May 2017-min