The Boundary Country website saw a total of 1,263 sessions throughout the month of November, down 8.15% over the previous period, and up 12.87% over the previous year. There were 32,521 pageviews, down 34.49% over the previous period, and up 18.13% over the previous year. The decreases seen over the previous period are reflective of seasonality, and the trend historically has seen sessions significantly reduce after the summer concludes.
The Top Visited Landing Pages on the website were the homepage, season/winter/, and visit/beaverdell.
The social accounts for Boundary Country (Facebook and Instagram) saw a combined total of 24,338 impressions, down 84.6% and 1,069 engagements, down 80.6% since October. The accounts saw 104 fans gained, an increase of 2.9% bringing the current total to 3,662. The decreases seen here is largely due to a reduction in posting schedule, and optimization toward sending traffic to the website as opposed to engagement.
Review the full report: Boundary Country Analytics – November 2017