Boundary Country digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic.
From Jan. to Apr. 2021, BoundaryBC.com website was visited by 19,650 users (+39%) through 23,575 sessions (+43%) over 42,583 pageviews (+44%). The average session duration was 1 minute and 26 seconds (-3%), with an average of 1.8 pages per session (+1%).
Over the period, the @BoundaryCountryBC Facebook page gained 508 net likes (+143%), totalling 8,200 fans (+14%).
During the period, the @BoundaryCountry Instagram account gained 146 net followers (-20%), bringing the count to 1,923 followers (+32%).
Boundary Country contracted advertising agency, War Room, to run an ad campaign with the goal of (strictly) targeting locals with recently produced video content in an effort to promote winter activities for locals within the region and “Stay Local, Support Local” messaging. Key results from the campaign are detailed in this report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to Apr.) of 2020