From January to December 2020, BoundaryBC.com website was visited by 73,293 users (+21%) through 89,124 sessions (+20%) over 164,605 page views (+18%). The average session duration was 1 minute and 32 seconds (+11%), with an average of 1.8 pages per session (-2%).
Social media posting and ad spend were paused as of March 16. Posts were periodic over May and began again consistently on June 4th.
Over the period, the @BoundaryCountryBC Facebook page gained 746 net likes (-50%), totaling 7,712 fans (+12%).
During the period, the @BoundaryCountry Instagram account gained 506 net followers (-2%), bringing the count to 1,777 followers (+39%).
*Percentages in brackets (+%) indicated changes from the same period (Jan.-Dec.) of 2019