Boundary Country digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic.
In January 2022 BoundaryBC.com website was visited by 2,694 users (-52%) through 3,078 sessions (-52%) over 5,329 pageviews (-61%). The average session duration was 1 minute and 14 seconds (-51%), with an average of 1.7 pages per session (+3%).
Over the period, the @BoundaryCountryBC Facebook page gained 193 net likes (-38%), totalling 9,667 fans (+20%).
During the period, the @BoundaryCountry Instagram account gained 30 net followers (-29%), bringing the count to 2,253 followers (+24%).
Key results from the campaigns are detailed in the report below.