Boundary Country digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic.
From Jan. to July 2021, BoundaryBC.com website was visited by 43,801 users (+12%) through 52,334 sessions (+12%) over 88,677 pageviews (-1%). The average session duration was 1 minute and 16 seconds (-24%), with an average of 1.7 pages per session (-11%).
Over the period, the @BoundaryCountryBC Facebook page gained 878 net likes (+155%), totalling 8,546 fans (+17%).
During the period, the @BoundaryCountry Instagram account gained 256 net followers (-7%), bringing the count to 2,032 followers (+31%).
Boundary Country contracted advertising agency, War Room, to run an ad campaign in March 2021 with the goal of (strictly) targeting locals. Key results from the campaign are detailed in this report.
Boundary Country and War Room ran another ad campaign spanning from July 1 to July 31. The campaign coincided with the start of the #CaptureBoundaryCountry Photo Challenge. Key results from the campaign are detailed in this report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to July) of 2020