From Jan. to June 2021, BoundaryBC.com website was visited by 29,366 users (+5%) through 35,427 sessions (+6%) over 64,287 pageviews (+3%). The average session duration was 1 minute and 30 seconds (-8%), with an average of 1.8 pages per session (-3%).
Over the period, the @BoundaryCountryBC Facebook page gained 646 net likes (+208%), totalling 8,319 fans (+16%).
During the period, the @BoundaryCountry Instagram account gained 201 net followers (-8%), bringing the count to 1,977 followers (+33%).
Boundary Country contracted advertising agency, War Room, to run an ad campaign in March 2021 with the goal of (strictly) targeting locals with recently produced video content in an effort to promote winter activities for locals within the region and “Stay Local, Support Local” messaging. Key results from the campaign are detailed in this report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to June) of 2020