ANALYTICS – WEB AND SOCIAL – March- YTD 2021

From Jan. to Mar. 2021, BoundaryBC.com website was visited by 15,557 users (+40%)
through 18,310 sessions (+41%) over 32,897 page views (+42%). The average session
duration was 1 minute and 23 seconds (-9%), with an average of 1.8 pages per session
(+1%).

Over the period, the @BoundaryCountryBC Facebook page gained 502 net likes (+149%),
totalling 8,196 fans (+14%).

During the period, the @BoundaryCountry Instagram account gained 147 net followers
(-14%), bringing the count to 1,923 followers (+33%).

Boundary Country contracted advertising agency, War Room, to run an ad campaign with
the goal of (strictly) targeting locals with recently produced video content in an effort to
promote winter activities for locals within the region and “Stay Local, Support Local”
messaging. Key results from the campaign will be detailed in next month’s report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to Mar.) of 2020