Boundary Country’s digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic.
From January to March 2022, BoundaryBC.com website was visited by 8,447 users (-46%) through 9,699 sessions (-47%) over 17,223 pageviews (-48%). The average session duration was 1 minute and 25 seconds (+2%), with an average of 1.8 pages per session (-1%).
Over the period, the @BoundaryCountryBC Facebook page gained 290 net likes (-42%), totalling 9,773 fans (+19%).
During the period, the @BoundaryCountry Instagram account gained 108 net followers (-27%), bringing the count to 2,329 followers (+21%).
Some analytics saw some negative results compared to last year. While these numbers would normally be alarming, there was a digital advertising campaign running in 2021 during this reporting period. There was a significant budget dedicated to driving traffic to our website and social media channels.
There is a digital advertising campaign running through to the end of May. The results will be detailed in the May report, and we can expect increases in this period’s results.
*Percentages in brackets (+%) indicated changes from the same period (Jan-Mar) of 2021