From Jan. to May 2021, BoundaryBC.com website was visited by 24,102 users (+20%) through 28,901 sessions (+23%) over 52,366 pageviews (+23%). The average session duration was 1 minute and 28 seconds (-5%), with an average of 1.8 pages per session (+0%).
Over the period, the @BoundaryCountryBC Facebook page gained 505 net likes (+151%), totalling 8,200 fans (+14%).
During the period, the @BoundaryCountry Instagram account gained 166 net followers (-17%), bringing the count to 1,942 followers (+32%).
Boundary Country contracted advertising agency, War Room, to run an ad campaign with the goal of (strictly) targeting locals with recently produced video content in an effort to promote winter activities for locals within the region and “Stay Local, Support Local” messaging. Key results from the campaign are detailed in this report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to May) of 2020