ANALYTICS – WEB AND SOCIAL – October – YTD 2021

Boundary Country digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic.

From Jan. to Oct. 2021, BoundaryBC.com website was visited by 75,167 users (+11%) through 91,267 sessions (+11%) over 141,142 pageviews (-7%). The average session duration was 1 minute and 5 seconds (-30%), with an average of 1.5 pages per session (-16%).

Over the period, the @BoundaryCountryBC Facebook page gained 1,418 net likes (+107%), totalling 9,241 fans (+21%).

During the period, the @BoundaryCountry Instagram account gained 406 net followers (-11%), bringing the count to 2,182 followers (+26%).

Boundary Country contracted advertising agency, War Room, to run an ad campaign in March 2021 with the goal of (strictly) targeting locals.

Boundary Country and War Room ran another ad campaign spanning from August 30 to September 30. Key results from the campaign are detailed in this report.

*Percentages in brackets (+%) indicated changes from the same period (Jan. to Oct.) of 2020