Boundary Country digital marketing performance has seen both positive and negative impacts from the COVID-19 pandemic
From Jan. to Sept. 2021, BoundaryBC.com website was visited by 69,296 users (+14%)through 84,240 sessions (+15%) over 131,315 pageviews (-5%). The average session duration was 1 minute and 6 seconds (-32%), with an average of 1.6 pages per session (-17%).
Over the period, the @BoundaryCountryBC Facebook page gained 1,351 net likes (+133%), totalling 9,041 fans (+20%).
During the period, the @BoundaryCountry Instagram account gained 354 net followers (-14%), bringing the count to 2,130 followers (+26%).
Boundary Country contracted advertising agency, War Room, to run an ad campaign in March 2021 with the goal of (strictly) targeting locals.
Boundary Country and War Room ran another ad campaign spanning from August 30 to September 30. Key results from the campaign are detailed in this report.
*Percentages in brackets (+%) indicated changes from the same period (Jan. to Sept.) of 2020