Crowsnest Scenic Highway Campaign content Analytics Review

As part of the Crowsnest Scenic 3 spring campaign, social media posts and advertisements ran to promote the areas of Boundary Country, Osoyoos and Similkameen valley.

Similkameen wine image performed the best on FB, and the KVR picture performed well as a sponsored article lead as opposed to the general road trip shots. This helps the marketing team understand for the future that scenic activities draw more attention than road trip content. Review the final results below: