Highway 3 Destination Development Planning
Destination BC (DBC) has completed the 10-Year Destination Development Plan for the Highway 3 Corridor which includes Highway 3A, 3B, and 43 from Hope to Alberta.
Key themes of the strategy focus on building and managing growth with sustainability in mind and creating memorable experiences.
Access the Highlights and Full Strategy documents from the Destination BC website.
The Highway 3 planning area is one of 18 corridors throughout the province that will role up into a provincial tourism strategy.
The Thompson Okanagan 10-Year Regional Tourism Strategy – “Embracing Our Potential” completed in 2012, provided a framework for this region which formed the basis of the Destination Development work in the planning areas within the Thompson Okanagan.
Together with partners, Destination British Columbia is working in new ways to develop products and destinations, increase quality of visitor experiences, and ensure a high standard of services and amenities are in place to generate and sustain long-term demand for BC’s tourism industry.
Destination British Columbia is working with the province’s tourism regions and the Ministry of Tourism, Arts & Culture on Destination Development.