Marketing Activities 2018-19
Tourism Marketing Funding provided by the Regional District Kootenay Boundary (RDKB) in partnership with Destination BC. Tourism Marketing Project Management provided by the Thompson Okanagan Tourism Association in partnership with Community Futures Boundary.
Current Boundary Country Marketing
Boundarybc.com website
- Main call-to-action for marketing activities
- To increase business referrals from the website to operators
Social Media Channels – Facebook/Instagram
- To increase social media engagement and traveler advocacy
Boundary BC Travel Experiences Guide
- Main fulfillment piece – visitor services
- Partnership with Black Press
Still and Video Imagery
- Imagery and video for guide, web, social media and digital campaigns
Tear Off Maps
- Supporting fulfillment piece – visitor services
Digital Campaigns
- Drive traffic to the website
- Increase social engagement
SPRING CAMPAIGN MARCH 15-30, 2019
Target Market: Authentic Experiencers in the Lower Mainland
Objective: Increase awareness of the Boundary Country region for touring and exploring for summer 2019
Call to Action: Drive traffic to Boundarybc.com
POST FLOOD DIGITAL CAMPAIGN JULY 1-31, 2018
Target Market: Authentic Experiencers in the Lower Mainland to support post flood period
Objective: Increase awareness of the Boundary Country region for touring and exploring
Call to Action: Drive traffic to Boundarybc.com
Results: Reached 70,816 new users and drove 33,137 social media engagements through July. A total of 2,466 site visits resulted from this campaign. There were 8,921 video views.