Marketing Activities 2019/20

Tourism marketing continues with funding provided by the Regional District Kootenay Boundary (RDKB) in partnership with Destination BC. The MRDT funds are leveraged for some cooperative projects and some are fully supported by MRDT Funds.

Tourism Marketing Project Management provided by the Thompson Okanagan Tourism Association supported by contract services of the Boundary Country Stakeholder liaison. This model provides expertise and connectivity to the regional and provincial tourism organizations with local insights and engagement essential for capacity building and stakeholder engagement locally.

Boundary Country Marketing Activities

Boundarybc.com website – RDKB with Destination BC Funding

• Main call-to-action for marketing activities
• To increase business referrals from the website to operators

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Social Media Channels – Facebook/Instagram – RDKB with Destination BC Funding

• To increase social media engagement and traveler advocacy
• Digital campaigns

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2019 Boundary BC Travel Experiences Guide – RDKB with Destination BC Funding

• Main fulfillment piece – visitor services
• Partnership with Black Press

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Still Imagery – RDKB, Destination BC with MRDT Funding

• Imagery for print guide, web, social media and digital campaigns

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Tear Off Maps – Re-prints planned for 2020

• Supporting fulfillment piece – visitor services

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Digital Campaigns – RDKB, Destination BC with MRDT Funding

• Drive traffic to the website
• Increase social engagement
• Summer 2019 Campaign complete

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Consumer Shows – MRDT Funding

• Create awareness of Boundary Country in key markets
• Vancouver Outdoor Adventure Show March 2 & 3, 2019
• Okanagan Region Kelowna Interior Sportsman Show April 5-7, 2019. Kelowna Interior Show Report 2019

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Advertising – MRDT Funding

• Promote Boundary Country in key publications and regional billboards
• The Kootenay Boundary Map including full back page the map, and one panel on 3 highway billboards across Boundary Country; Kettle Valley Express Map and The BC Arts and Culture Magazine

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Boundary Country Brand Assets – MRDT Funding

• Window decals for operators to promote the official website and social channels to visitors
• Branded merchandise for consignment sales and promotional give-a-ways