Marketing activities 2020/2021
Tourism marketing continues with funding provided by the Regional District Kootenay Boundary (RDKB) in partnership with Destination BC. The MRDT funds are leveraged for some cooperative projects and some are fully supported by MRDT Funds.
Tourism Marketing Project Management provided by the Thompson Okanagan Tourism Association supported by contract services of the Boundary Country Stakeholder liaison. This model provides expertise and connectivity to the regional and provincial tourism organizations with local insights and engagement essential for capacity building and stakeholder engagement locally.
Boundary Country Marketing Activities
Boundarybc.com website – RDKB with Destination BC Funding
- Main call-to-action for marketing activities
- To increase business referrals from the website to operators
- Website improvements continued through 2020 with the final push for updates towards the end of the year, launching early 2021.
Consumer Shows in early 2020 (pre-COVID) – MRDT Funding
- Create awareness of Boundary Country in key markets
- Vancouver Outdoor Adventure and Travel Show Feb 29 and March, 2020 – See Report – Vancouver Outdoor Adventure and Travel Show 2020
- Spokane Great Outdoors and Bike Expo Feb 22 and 23, 2020 – See Report – Great Outdoors and Bike Expo February 22 and 23, 2020
Social Media Channels – Facebook/Instagram – RDKB with Destination BC Funding
- To increase social media engagement and traveler advocacy
- Digital campaigns proving successful in increasing engagement – see monthly analytics reports here
Boundary BC Travel Experiences Guide – RDKB with Destination BC Funding
- Main fulfillment piece – visitor services
- Partnership with Black Press
- To continue for 2021
Still Imagery – RDKB, Destination BC with MRDT Funding
- Imagery for print guide, web, social media and digital campaigns
Trail Maps – Project Planned for early 2021 for Spring printing
- Boundary Inclusive Map of ALL public access trails planned for completion in 2021
Digital Campaigns – RDKB, Destination BC with MRDT Funding
- Drive traffic to the website
- Increase social engagement
- See Fall 2020 Analytics Reports here
Advertising – MRDT Funding
- Promote Boundary Country in key publications and regional billboards
- The Kootenay Boundary Map including full back page the map, and one panel on 3 highway billboards across Boundary Country; Kettle Valley Express Map and The BC Arts and Culture Magazine
Boundary Country Brand Assets – MRDT Funding
- Window decals for operators to promote the official website and social channels to visitors
- Branded merchandise for consignment sales and promotional give-a-ways
