MARKETING ANALYTICS – YTD October 2022 - Boundary Country - Industry News

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Boundary Country digital marketing performance has seen both positive and negative impacts from
the COVID-19 pandemic.

From January to October 2022, website was visited by 74,296 users (+7%)
through 97,356 sessions (+16%) over 138,364 pageviews (+5%). The average session duration
was 55 seconds (-17%), with an average of 1.4 pages per session (-9%).
Over the period, the @BoundaryCountryBC Facebook page gained 379 net likes (-72%), totalling
9,876 fans (+9%).

During the period, the @BoundaryCountry Instagram account gained 132 net followers (-63%),
bringing the count to 2,347 followers (+10%).

Some analytics saw some negative results compared to last year. While these numbers would
normally be alarming, there was a digital advertising campaign running in 2021 during this reporting
period. There was significant budget dedicated to drive traffic to our website and social media

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