This paid Programmatic Digital Advertising Campaign ran from Oct 15 – Nov 15 by Symphony and War Room, you can view the page here. The goal was to utilize the winter video footage captured in Feb 2021 and highlight winter activities in the region. This report contains the results of the campaign, including video views, click-through rates, landing page visitors, etc.
We saw a total of 5,709 landing page visitors during the campaign, while the average click-through rate was 0.32%. Additionally, we surpassed our ad clicks goal of 1,410 by generating 5,354.
Display: 4,424 landing page visitors during the campaign.
Facebook Video: The Adventure Unlimited Ad brought in 1,216 landing page visitors. It also had 25,041 video views.
Video Ads: The Winter Adventure Ad produced 36,181 video views.
Geographic: Calgary led all cities with 966 landing page visitors, distantly followed by Surrey with 473.
Demographics: The 55-64 age group had the most ad clicks with 680, while males performed best with 1,158 ad clicks.