Marketing Activities 2018-19

Tourism Marketing Funding provided by the Regional District Kootenay Boundary (RDKB). Tourism Marketing Project Management provided by the Thompson Okanagan Tourism Association in partnership with Community Futures Boundary.

Current Boundary Country Marketing

Boundarybc.com website

  • Main call-to-action for marketing activities
  • To increase business referrals from the website to operators

Social Media Channels – Facebook/Instagram

  • To increase social media engagement and traveler advocacy

Boundary BC Travel Experiences Guide

  • Main fulfillment piece – visitor services
  • Partnership with Black Press

Still and Video Imagery

  • Imagery  and video for guide, web, social media and digital campaigns

Tear Off Maps

  • Supporting fulfillment piece – visitor services

Digital Campaigns

  • Drive traffic to the website
  • Increase social engagement

POST FLOOD DIGITAL CAMPAIGN JULY 1-31, 2018

Target Market:  Authentic Experiencers in the Lower Mainland to support post flood period

Objective: Increase awareness of the Boundary Country region for touring and exploring

Call to Action: Drive traffic to Boundarybc.com

Results: Reached 70,816 new users and drove 33,137 social media engagements through July.  A total of 2,466 site visits resulted from this campaign.  There were 8,921 video views.

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