Marketing Activities 2019/20

Existing tourism marketing will continue with funding provided by the Regional District Kootenay Boundary (RDKB) in partnership with Destination BC. The MRDT funds are leveraged for some cooperative projects and some are fully supported by MRDT Funds.

Tourism Marketing Project Management provided by the Thompson Okanagan Tourism Association supported by contract services of the Boundary Country Stakeholder liaison. This model provides expertise and connectivity to the regional and provincial tourism organizations with local insights and engagement essential for capacity building and stakeholder engagement locally.

Boundary Country Marketing Activities

Boundarybc.com website – RDKB with Destination BC Funding

  • Main call-to-action for marketing activities
  • To increase business referrals from the website to operators

Social Media Channels – Facebook/Instagram – RDKB with Destination BC Funding

  • To increase social media engagement and traveler advocacy

Boundary BC Travel Experiences Guide – RDKB with Destination BC Funding

  • Main fulfillment piece – visitor services
  • Partnership with Black Press

Still Imagery – RDKB, Destination BC with MRDT Funding

  • Imagery for print guide, web, social media and digital campaigns

Tear Off Maps – Re-prints planned for 2020

  • Supporting fulfillment piece – visitor services

Digital Campaigns – RDKB, Destination BC with MRDT Funding

  • Drive traffic to the website
  • Increase social engagement

Consumer Show – MRDT Funding

Advertising – MRDT Funding

  • Promote Boundary Country in key publications and regional billboards
  • The Kootenay Boundary Map including full back page of pamphlet, and 3 highway billboards across Boundary Country; Kettle Valley Express Map and The BC Arts and Culture Magazine

Boundary Country Brand Assets – MRDT Funding

  • Window decals for operators to promote the official website and social channels to visitors

All News