Research Overview

Visitor Research Highlights Boundary Country

  • Note:  When comparing 2018 baseline counts against 2019 note the Thompson Okanagan region experienced localized flooding during the month of June 2018 and forest fires/heavy smoke during the month of August 2018 which included Boundary Country.
  • Boundary Country District 2018 Year in Review Summary

2019 Year-to-Date trends: Boundary Country Monthly Overview

  • Canadian Travellers – Visitation by overnight stays to Boundary Country is down 8% year to date (Jan-June 2019 82,520) compared to Jan-June 2018 or 90,040.
  • BC Travellers – Visitation by overnight stays to Boundary Country is down 11% year to date (Jan-June 2019) compared to Jan-June 2018.
  • International Travellers – Visitation by overnight stays to Boundary Country is up 27% year to date (Jan-June 2019) compared to Jan-June 2018.
  • USA Travellers – Visitation by overnights stays to Boundary Country is up 61% year to date (Jan-June 2019) compared to Jan-June 2018.

Spring 2019 Baseline Highlights: Boundary Country Spring 2019 Summary

Spring = March| April | May 2019

  • Canadian Travellers – Visitation by overnight stays to Boundary Country was down by 19% in Spring 2019 compared to Spring 2018.
  • BC Travellers – Visitation by overnight stays to Boundary Country was down by 22% in Spring 2019 compared to Spring 2018.
  • Alberta Travellers – Visitation by overnight stays to Boundary Country was down by 24% in Spring 2019 compared to Spring 2018
  • International Travellers – Visitation by overnight stays to Boundary Country was up by 28% in Spring 2019 compared to Spring 2018.
  • USA Travellers – Visitation by overnight stays to Boundary Country was up by 47% in Spring 2019 compared to Spring 2018.

Winter 2018/2019 Baseline Highlights: Boundary Country Winter 2018-2019 Summary

Winter = December 2018 | January | February 2019

Winter season baseline indicates 53% of domestic overnight stays originated from BC followed by Ontario 17% and Alberta 15%.  International overnights stays 51% USA, 38% Australia and 5% UK.

Note: ALL counts exclude residents of the Thompson Okanagan Region.

The TOTA Community Research Program visit https://news.totabc.org/2019/06/19/visitor-research/

Sources: TELUS Insights, Environics Analytics

TELUS Insights

Data and Privacy 

TELUS recognizes that Big Data comes with big responsibility to protect the privacy of individuals. They have implemented industry leading standards to protect privacy every step of the way through:

  • De-Identification of data meaning it cannot be traced back to an individual.
  • Aggregation of data into large data pools ensuring privacy is fully protected at all times.
  • Data extrapolation to be representative of the total Canadian Population.
  • By de-identifying and aggregating the data, it is possible to preform geographic and movement analysis, while respecting privacy.

TELUS has implemented industry-leading Privacy and Design standards to ensure that privacy is not compromised.

  • All the data analyzed by TELUS Insights is de-identified, meaning it cannot be traced back to an individual.
  • It is also aggregated into large data pools to reveal mass-movement patterns and trends, and extrapolated to be representative of the total Canadian population as a further means of ensuring their privacy is protected at all times.
  • For further information, please visit:
    telus.com/insights
    • Or Email: telusinsights@telus.com

For more Information Contact:

Simone Carlysle-Smith, Thompson Okanagan Tourism Association, Managing Director for Symphony Tourism Services, Project Manager Boundary Country Tourism for the Regional District Kootenay Boundary
sts@totabc.com
778-721-5448

 

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